Club de Marketing del Mediterráneo and Levante-EMV have held a new edition of Brand & Breakfast, the event that brings together companies, professionals, and institutions to discuss marketing, tourism, and communication in the Valencian Community.
In this sixth edition, Gourmet Catering & Eventos took part in a discussion focused on brand evolution, experience creation, and the strategic role of MICE tourism as a driver of business connections and economic development.
Through the different publications and events jointly promoted by Club de Marketing del Mediterráneo and Levante-EMV, the importance of building proposals capable of connecting with people through authenticity, innovation, and experience was highlighted.
In addition, Roberta Lazzari, Marketing, Communications & CSR Director at Gourmet Catering & Eventos, shared her vision on how MICE tourism is helping to drive a transformation in the tourism and business model of the Valencian Community, strengthening strategic partnerships and positioning the region as a destination for corporate events and experiences. See the full interview here: Roberta Lazzari: “El turismo MICE está impulsando el cambio de modelo en la Comunitat Valenciana”